Many say they measure ROI in communications. We take a step back and say we test whether and how the social-media conversation might influence business results; then show this impact in numbers and insights. For some industries it’s easier than for others. For all of them, however, we need various types of data and experts with diverse knowledge and backgrounds.
In a late-summer live event, followed by an open-air reception, we would like to show you our ways, some best practices, new developments and business cases.
This will be the first ever event organised and hosted in Bulgaria as part of AMEC measurement Month – the global programme of activities to spotlight attention on the importance of PR measurement.
AMEC Measurement Month is filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it.