Майсторски клас „E-Commerce“

In this course you will receive a full A-Z guide on starting your own eCommerce business. Here are some of the key features we will cover:

= Market & product research and analysis – You will learn how to pinpoint current and upcoming bestsellers using the best available software tools, as well as which would be the most appropriate online marketplaces for your products.
= Product sourcing – Many people think that sourcing a product simply means finding the right factory to manufacture it, but things are usually a lot more complicated. You will learn how to avoid the underwater stones in terms of selecting the right suppliers, negotiation tricks and hacks and many more.
= Branding – We will talk about the importance of creating and protecting your brand. Starting with corporate identity, going through intellectual property and finishing with packaging design and optimisation.
= Listing creation – When you’re selling online your product presentation is limited to text, pictures and video, so it’s very important to give your customers a unique experience, through all available methods. We’ll cover the art of writing engaging and SEO rich product descriptions, stunning and informative pictures and spectacular videos.
= Marketing – You need to bring your “A” game when it comes to marketing strategy in order to get your product to the top and keep it there. We usually split up our marketing efforts in three categories – Product Launch Marketing, Maintenance Marketing and Post Sales Marketing, so we will be covering all of them.

We guarantee that your time will be well spent with up to date strategies and examples from my own businesses. We’ll have a couple of days full of online business cases and at the end you’ll be asking for more. Be prepared for an adventurous assignment on which you’ll be graded at the end of the course.