Skill sharing | Growth tips for startups with Aleks Bozhinov

Speaker will be Aleks Bozhinov – a serial entrepreneur, CEMS student, Googler and a frequent speaker at industry events. He co-founded For Sale!, AquaJar and also Crowdholding, a social co-creation platform that connects startups with investors, customers and team members.

This short skill sharing session includes lessons Aleks learned from his experience at Google and beyond. It is specifically organized to fit the profile of a startup, thus allowing you to take what you’ve learned during the training and put it to practice the next day without additional costs. There are three parts to this training, which include building a culture of growth, employing non-standard marketing strategies and tracking performance metrics that matter.

Program:

1. Teams & Growth (45 min)
How to build culture of growth
Set goals with OKRs
Exercise
Break (5 min)

2. Marketing & Sales (45 min)
Marketing tools and products you should be using
Content Marketing
Exercise
Break (5 min)

3. Measurement & Attribution (45 min)
Performance Metrics for the modern economy
Identify and Define your metrics
Exercise