Курс „Design Thinking Introduction“

Design Thinking Introduction

The myth of innovation is that great ideas leap fully formed from the minds of smart individuals or great teams. Reality is that most of the time this happens from discipline, curious studying of challenges and experimenting with new ideas.

This fundamental course will give you a good understanding of the Design Thinking principles and terminology and how they can be applied in practice. The focus will be a hands-on and pragmatic introduction to the powerful and creative problem solving techniques so that you can leverage the approach in grooming your innovative products and services. Join us so you can learn how some of the leading companies design their offerings. Get started with Design Thinking!

Topics
• What is Design Thinking? Problem vs. solution space. Mindset.
• People first – build understanding and empathy with end users
• Define your point-of-view to focus like never before
• Innovate @ higher levels – Ideation and effective brainstorming
• Power of prototyping, testing and validation of solutions

Target audience:
• Business leaders wanting to better understand how design thinking can pragmatically help your company
• Leaders who want to create a creative corporate culture and encourage innovation
• Individuals who have heard about design thinking and want to understand what it is or how it works.

Format
• Work in small groups – up to 12 students
• Theory combined with practical exercises and instructor led discussions