International Conference „Innovations in the Music Industries“

Co-organizers the 48th „Sofia Music Weeks“ International Festival and MA Program „Management in the Music Industries” at the National Music Academy „Prof. Pancho Vladigerov“.

Working languages – Bulgarian and English

Program:

09:00 – 09.30 – Registration

09.30 – 10.15 EXPERIENCE OF THE NATIONAL MUSIC ACADEMY AND NEW PROJECTS
Assoc. Prof. Momchil Georgiev – Introduction, who is who and general overwiew
Dr. Milena Krumova, Music-Hackathons Bulgaria organizer, EduTechFlag – “Music Hackathons Bulgaria – A Model for Technology Innovations in The Music Industries”
Today, the opportunities for creativity in technology are significant. Music innovations every day are becoming more and more challenging, particularly when they are technology-based. The creation of new projects in this area, events like Music Hackathons Bulgaria plays an important role. The aim of the presentation is to show the importance of such event for the creation of music technology innovations and how the choice of an appropriate business model may be a prerequisite for market success of each entrepreneurs’ idea in this area. It will be presented several interesting developments in the field of music business on the cloud (Music business on the cloud), known by the name disrupting innovations (disruptive innovation).

10.15 – 10:45 – Sound Ninja Music Academy – Yavor Topchiev (Sony/ATV, Warner, Kontor, Revealed Recordings). Co-founder and tutor in Sound Ninja Music Academy, music producer and songwriter.
Sound Ninja Music Academy is the first and only private academy for digital music education in Bulgaria. Our company offers courses in music production, DJ-ing, music mixing. We organize various educational events, seminars and cultural projects along with partners from the private and non-profit sector.
Yavor Topchiev will share will own success story on how to sell your music and will include the following topics: Current channels for music distribution and how to use them. Trends and habits of the contemporary listener. Development of artistic identity and artist placement in the context of contemporary music industry. Communication in the music business and collaborative development.

10.45 – 11.15 – Drooble, start-up company from Sofia, Bulgaria
Vassil Georgiev – Chief Marketing Officer
Drooble – Where Musicians Unite and Get better Together
Long story short, Drooble is social network for musicians. With Drooble we want to change the culture of communication between musicians so they can be more supportive of one another.
That’s why we introduced our “karma economy” which basically means that if you contribute to the community and help fellow musicians – you earn points.
Then you can spend those points on various ways to promote your music.
We believe that innovation comes when you solve issues or challenges nobody has solved before.There is no dedicated online community that unites musicians.
A place where you can connect with others to exchange ideas, share knowledge and start bands. A place where you can get your music appreciated and receive feedback from other musicians.
This place is Drooble.
We join “Innovation in Music Industries” conference 2017 with the following agenda:
1. What is “Innovation“ for Drooble?
2. How did we start? What were the first musicians’ challenges we wanted to overcome?
3. How these challenges transform Drooble and what are the new issues we are solving right now?
4. What is “Karma economy” or how we imagine the change of how musicians communicate?
5. Can we think for Drooble as something really innovative while looking at its competitors?
6. Retention is King! But what about Monetization?
7. Q&A

11.15 – 12.00 – Prof. Dr. Peter Tschmuck, Vienna Institute fur Kultur Management -“Creativity and Innovation in the Music Industry“
The talk highlights the driving forces behind the music industry’s business cycle from the late 19th century, when Thomas A. Edison invented the phonograph until present time and explains the paradigm shifts in the music industry with an integrated model of creativity and innovation.

12.00 – 12.45 – Discussion and summary of the morning session

14.00 – 15.00 – Dr. Alexander Alexandrov, Vienna – Economy of Ticket Scalping
The presentation will give an general overview and practical details of the new electronic ticketing systems in Vienna performing arts venues as Musikferein, Staatsoper Wien, Burgtheater, Volkstheater etc.

15.00 – 15.30 – Assoc. Prof. In Economics Véronique Dutraive, Prof. In Management Sciences Bérangère Szostak, Emeritus Prof. In Economics André TIRAN, (Université Lumière Lyon 2) – “Characterize the entrepreneur in cultural and creative industries: to a pragmatist conception”
The subject of the presentation is the research of a definition of the typical entrepreneur in cultural and creative sectors from the joint perspective of the research in creativity, the history of economic thought and the pragmatist conception of action. It is defended that the cultural and creative entrepreneur must be considered from the point of view of dispositional and situational factors as they are defined in particular in the austrian school of economics. In this perspective uncertainty, risk and the role of time are considered as major isues. It is argued that the understanding of the entrepreneur in cultural end creative industries can be enriched by the pragmatist conception which focus on the creative dimension in all human actions. Entrepreneur in cultural and creative sectors is finally characterized as an emblematic figure for the entrepreneur in our changing time in which the creativity became a input for most sectors.

15.30 – 16.00 – Prof. Dr. Peter Tschmuck – “The Music Business in the Blockchain“
The blockchain technology which was initially linked to bitcoin cryptocurrency seems to be the next disruptive innovation not just for the music business, but for the entire digitized economy. The talk explains the fundamentals of blockchain technology and outlines its opportunities and challenges for the music business.

16.00 – 16.30 – Final Discussion

16.30 – 18.30 – Workshop Crowdfunding practices in music industries with Indiegogo
Workshop Trainers:
INNA BOYADZHIEVA Crowdfunding Expert Indiegogo Academic Program Leader Backersway Owner
LIUDMIL VASSEV Project Manager, Digital marketing Expert Indiegogo Academic Program Leader Backersway COO
This workshop covers the basics of running a campaign, from start to finish. Perfect
for beginners in crowdfunding. Specific focus is given to understand the components
of a campaign, choosing your goal, creating rewards, and crafting your pitch.
Numerous examples illuminate the essence and power of the crowdfunding model.