Service Design Masterclass

🚀Dynamic Hands-on Masterclass Covering the Fundamental Service Design Thinking Approach and Tools for Service Innovation and Organisational Transformation

🚀ABOUT

Service design is truly the next big competitive advantage for the business. With user-centred design at its heart, service design is about the design of services. In a digital age, it’s hard to imagine designing services without data and technology. But technology itself won’t solve a user’s problem and create a delightful experience.
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„Great service isn’t by chance, it’s by design“

– IDEO
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🚀WHY SERVICE DESIGN?

Todays customers have higher expectations than ever before and brands are facing challenges than they never had to deal with.

The winners are the brands which know how to build genuine relationships with both customers and stakeholders.
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„Service Design is all about making the service you deliver useful, usable, efficient, effective and desirable“

– UK Design Council
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🚀TAKEAWAYS

| Learn the fundamentals of service design to improve organizational performance
| Learn different ways to gain empathy for the user
| Learn valuable tools you can put into practice
| Gain alignment around vision, process and outcome
| Put your knowledge to work in a concrete design challenge
| Complementary: Visualisation mini-workshop and Networking
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🚀TOOLS

| Team Canvas
| Stakeholder Map
| Interview Guide
| Persona Canvas
| Ideation Techniques
| Customer Journey Map
| Prototype Map
| Value Proposition
| Pitch Canvas
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🚀WHO SHOULD ATTEND?

| Managers of large and medium companies
| Managers of Digital Transformation Offices
| Representatives of marketing, innovation, departments and product managers
| Customer Experience and UX designers
| Entrepreneurs and start-upers
| Managers of public institutions and non-profit organisations
| Innovators and everyone seeking effective ways for designing and improving products and services
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🚀TRAINERS

Eleonora Carnasa – Service Design Practitioner and Master Trainer
Ivelina Gadjeva – Universal Designer
Alexandra Nikolova – Visual Artist
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