Master Class: Marketing

Marketing Master Class on Value Creation Wheel

with Professor Luis Filipe Lages

When: 10 November, 2017

Where: Sofia, Bulgaria

Who: Professionals of various spheres of the economy, interested in further development of problem solving attitudes and skills.
Business leaders deeply involved in strategic and operational, creation aspects of new products and services.

Why: Highly –interactive methodology of knowledge delivery by a top, international professor.

About the Master class:

The master class will explore the Value Creation Wheel (VCW): a real-life problem solving framework which helps to solve the priority challenges and problems of organizations, governments, societies, and individuals. The VCW uses the input from internal and external stakeholders to discover implementable solutions. VCW offers unique features at different levels: 1) promotes team building with internal stakeholders, while involving supportive and/or skeptical people, 2) supports innovation while involving external stakeholders, 3) requires the commitment of key decision makers on critical steps, 4) is both agile and structured, 5) separates ideas/solutions from filters/criteria, 6) is a transversal meta-framework proven in innumerous contexts, and 7) presents a MAP approach (Maximize, Analyze, Prioritize) to find the best value proposition and solution. What a video

The class will be organized in groups that will work on a value proposition, following the VCW framework:

About the Speaker:

Full Professor (Catedrático) in Marketing, Innovation and International Business at Nova SBE, Portugal. He conducted Doctoral Research at Warwick University (UK) and Post-Doctoral Research at MIT (USA) and Stanford University (USA).

For the last two decades he was a Visiting Scholar in different universities across the globe such as Aix-Marseille University, LBS, Korea University, MIT and Vienna University. Currently, he collaborates with different business, engineering and science schools across the globe as well as with the MIT-Portugal program (Lisbon MBA & PhD programs in Energy, Transports, Engineering Design, Manufacturing), where he coordinates the Innovation Module in Bioengineering Systems.

He loves to be challenged, to create value while thinking with no box, to question established practices, and to use late-adopters and the VCW- Value Creation Wheel framework to find solutions for paradoxes and difficult challenges. His personal drive is to have an impact on innovation, technology, business, and society.

9:00 – 11:00 Session 1
11:00 – 11:20 Coffee break
11:20 – 13:00 Session 2
13:00 – 14:00 Lunch
14:00 – 15:45 Session 3
15:45 – 16:00 Coffee break
16:00 – 18:00 Session 4 followed by closing reception
Regular rate: 360 Euro (VAT Included)*

AUBG Alumni Rate: 312 Euro (VAT Included)**
*
Full access to master class
Learning materials and readings
Food and refreshments
(breakfast, lunch and reception)
Internet access
Digital photographs from
master class and certificate
ceremony
Special loyalty rate pass for future
business master classes

**
Full access to master class
Learning materials and readings
Food and refreshments
(breakfast, lunch and reception)
Internet access
Digital photographs from master class
and certificate ceremony
***Corporate packages available. Please contact us at ExecEd@aubg.edu for a special package price if your company is sending more than three people.

Questions

If you have questions or would like to ask us for more information, please email us at ExecEd@aubg.edu or call at +359 2 | 960 7924|.